Majestic foam
Year // 2021
Type // Window display & lighting
Ipelushop
Location
Carrer del Vallespir, 33, local 6, Barcelona
Sell
Professional hair & cosmetic products
Concept
"Experience the majestic foam Christmas window display represented through 3 variations of bubbles"
no. 01
Foam circles
To display the products of the store four foam bubbles hang from the ceiling like Christmas ornaments. They are constructed using gold tubes and white foam semi-circles, placed with a plastic cover on top allowing the inside uplight LED light to illuminate the foam ball and the product being displayed.
no. 02
Liquid in wheel
The most striking circle of the window is a 115 gold diameter, illuminated Shampoo wheel that rotates with the help of a small motor attached at the back. The rotating wheel has transparent tubes inside displaying shampoo liquids and other materials. As the wheel turns, the liquids move, making it an eye-catching moment for people passing by, as the turning shampoo wheel is an unexpected addition to the design and triggers curiosity and interest, distinguishing Ipelushop from other beauty shops.
no. 03
Bubble wrap
The background is made of bubble wrap, giving life to a material that would not usually be used obtaining a certain luxury. Bubble wrap is easily linked to the wrapping of Christmas presents.
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To bring warmth and femininity to this material we placed a pastel pink background which also represents the colors of the brand. On the floor, focusing upwards there is a LED strip that illuminates the background, this direct light filters through the gaps of the bubble wrap reinforcing the texture of the background.